Privacy Policy & Terms
Terms of Service
Aletto LLC 66 Taylor Avenue, Bethel, CT 06801 Email: [email protected]
Last Updated: June 3, 2026
Please read these Terms of Service carefully. They are a binding legal agreement between you (and the business you represent, if any) and Aletto LLC ("Aletto," "we," "us," or "our"). By accessing our website, purchasing or using any of our products or services, creating an account, or otherwise engaging with us, you agree to these Terms and to our Privacy Policy, which is incorporated here by reference. If you do not agree, do not use our website, products, or services.
These Terms include an arbitration agreement and a class action waiver (Section 15) that affect how disputes are resolved. They also limit our liability (Sections 12 and 13). Please read those sections closely.
1. Who We Are and What These Terms Cover
Aletto LLC provides marketing, lead generation, and related products and services. Across these Terms, our offerings are referred to collectively as the "Offerings" and fall into the following general categories:
Services. Done-for-you and done-with-you engagements, consulting, advisory, agency services, and any other work we perform for you under a proposal, statement of work, or master services agreement.
Digital Products. Downloadable or access-based products such as guides, templates, frameworks, tools, prompts, files, and similar materials sold or provided for a one-time or recurring fee.
Memberships, Courses, and Communities. Recurring or one-time access to educational content, training, group programs, or community spaces.
Free Resources. Lead magnets, newsletters, free downloads, webinars, and similar materials offered at no charge.
Where you enter into a separate signed agreement with us (for example, a master services agreement, or statement of work), that signed agreement governs the specific Offering it covers. If there is a conflict between these Terms and your signed agreement, your signed agreement controls for that Offering. These Terms govern everything else and fill any gaps.
2. Eligibility
You must be at least 18 years old to purchase or use the Offerings. By agreeing to these Terms, you represent that you are at least 18. If you are entering into these Terms on behalf of a business, you represent that you have authority to bind that business, and "you" refers to that business.
3. Accounts
Some Offerings require an account or login credentials. You are responsible for providing accurate information, keeping your credentials confidential, and all activity that occurs under your account. Notify us promptly at [email protected] of any unauthorized use. We may suspend or disable credentials if we reasonably believe they have been compromised or these Terms have been violated.
4. Orders, Fees, and Billing
4.1 Prices and payment. Prices for the Offerings are stated at the point of sale or in your signed agreement. Unless stated otherwise, all fees are due at the time of purchase or on the schedule set out in your invoice, or signed agreement. You authorize us and our payment processors to charge the payment method you provide for all amounts due.
4.2 Subscriptions and recurring billing. If you purchase a subscription or recurring plan, you authorize recurring charges at the stated interval until you cancel. Cancellation takes effect at the end of the then-current billing period unless required otherwise by law. You remain responsible for charges incurred before cancellation takes effect.
4.3 Minimum commitments. Certain Services carry a minimum term or minimum spend commitment stated in your signed agreement. Fees tied to a minimum commitment remain payable for the full committed term.
4.4 Advertising spend and third-party costs. For Services that involve managing paid advertising or other third-party platforms on your behalf, advertising spend and third-party platform costs are separate from our fees and are your responsibility unless your signed agreement states otherwise in writing.
4.5 Taxes. Stated prices exclude taxes unless noted. You are responsible for all sales, use, VAT, GST, and similar taxes associated with your purchase, except for taxes based on our net income.
4.6 Late and failed payments. If a charge is declined or a payment is overdue, we may suspend the affected Offering and, where permitted, charge reasonable interest and recover reasonable costs of collection, including attorney fees. You are responsible for any chargeback fees on charges later determined to be valid.
4.7 Billing disputes. If you believe an amount has been billed in error, contact us at [email protected] within 60 days of the charge so we can investigate in good faith.
5. Refunds and Cancellations
5.1 Services. Refunds, deposits, cancellation rights, and any performance guarantees for Services are governed by your signed agreement, proposal. Where your agreement states that a deposit, onboarding fee, or milestone fee is nonrefundable, it is nonrefundable to the extent permitted by law. Where your agreement contains a specific guarantee, that guarantee applies on its stated terms and is your exclusive remedy for the matter it covers.
5.2 Digital Products, Memberships, and Courses. Because these Offerings provide immediate access to digital content, they are generally nonrefundable once access or download has begun, except as required by applicable law or as expressly stated at the point of sale. Any satisfaction or money-back guarantee we publish for a specific Offering applies on its stated terms.
5.3 Statutory consumer rights. If you purchase as a consumer and the law of your jurisdiction grants you a non-waivable right to cancel, withdraw, or obtain a refund, nothing in these Terms removes that right. In particular, where applicable consumer law (including in the European Union and United Kingdom) grants a right of withdrawal for distance purchases, that right applies. For digital content, you acknowledge that where you request immediate access and acknowledge that your withdrawal right is lost upon the start of supply, the withdrawal right ends at that point to the extent permitted by law.
5.4 How to request. To request a cancellation or refund, contact [email protected] with your order details. To cancel Services, follow the notice procedure in your signed agreement; absent one, provide written notice at least 30 days before your next billing date.
6. Results Disclaimer and No Guarantee of Earnings
Our Offerings can support your marketing and business goals, but we do not guarantee any specific result, revenue, return on ad spend, number of leads, conversions, or other outcome unless a specific, written guarantee appears in your signed agreement. Any performance figures, case studies, testimonials, or examples we publish reflect specific situations and are not a promise or typical result. Outcomes depend on factors outside our control, including your offer, market, pricing, sales process, budget, responsiveness, and execution. You are responsible for your own business decisions. Nothing we provide is financial, legal, tax, or investment advice.
7. Acceptable Use
You agree not to use the Offerings to: violate any law or regulation; infringe the rights of others; send unlawful, deceptive, or unsolicited communications; upload malicious code; attempt to gain unauthorized access to our systems or those of others; scrape or use automated means to access non-public areas without our written consent; or interfere with the proper operation of the Offerings. We may suspend or terminate access for conduct that violates this Section, without liability.
8. Intellectual Property
8.1 Our materials. The Offerings and all related content, including text, graphics, software, designs, templates, frameworks, prompts, files, training materials, and our trademarks and logos, are owned by Aletto or our licensors and are protected by intellectual property laws. We grant you a limited, personal or internal-business, non-exclusive, non-transferable, revocable license to access and use the Offerings you have purchased for their intended purpose.
8.2 Restrictions. Unless we agree in writing, you may not resell, redistribute, publicly share, sublicense, or grant others access to paid Digital Products, Memberships, or Course content; remove proprietary notices; or copy or create derivative works from our materials beyond the use expressly permitted. Access credentials are for the purchasing individual or business only.
8.3 Work product in Services. Ownership of deliverables we create for you under a Services engagement is governed by your signed agreement. Absent a written assignment, we retain ownership of our pre-existing materials, methods, and tools, and grant you a license to use the deliverables for your business.
8.4 Your materials. You retain ownership of content, brand assets, and data you provide to us. You grant us the license needed to perform the Offering and, in a limited, internal way, to improve our products and services. You represent that you have the rights to provide that content.
9. Feedback
If you send us feedback, suggestions, or ideas, you grant us a perpetual, irrevocable, royalty-free license to use them without restriction or obligation to you.
10. Third-Party Services and Links
The Offerings may rely on or link to third-party services, platforms, and websites that we do not control. We are not responsible for their content, availability, performance, or practices, and your use of them is at your own risk and subject to their terms. Where a Service involves managing third-party platforms on your behalf, we are not liable for those platforms' outages, policy changes, account suspensions, or pricing.
11. Privacy
Our collection and use of personal data is described in our Privacy Policy. When we process personal data on your behalf as part of a Service (for example, contact data for your leads or customers), we act as your processor and the terms of our Data Processing Agreement apply. You are responsible for having a lawful basis and the required notices and consents for any data you provide to us or instruct us to process.
12. Disclaimers
THE OFFERINGS ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE OFFERINGS WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT THEY WILL MEET YOUR REQUIREMENTS OR PRODUCE ANY PARTICULAR RESULT. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THESE EXCLUSIONS MAY NOT APPLY TO YOU, AND NOTHING HERE LIMITS NON-WAIVABLE CONSUMER WARRANTIES.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ALETTO AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE OFFERINGS OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE OFFERINGS OR THESE TERMS WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID US FOR THE OFFERING GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE LIABILITY.
NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED BY LAW, INCLUDING LIABILITY FOR FRAUD, GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR NON-WAIVABLE CONSUMER RIGHTS. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO PARTS OF THIS SECTION MAY NOT APPLY TO YOU.
14. Indemnification
You agree to defend, indemnify, and hold harmless Aletto and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorney fees) arising out of or related to: your use of the Offerings; content, data, or instructions you provide to us; your violation of these Terms or any law; or your infringement of the rights of a third party. This Section does not apply to the extent a loss results from our own gross negligence or willful misconduct, or where it would conflict with non-waivable consumer law.
15. Governing Law, Arbitration, and Class Action Waiver
PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES DISPUTES TO BE RESOLVED BY INDIVIDUAL ARBITRATION.
15.1 Governing law. These Terms and any dispute arising out of them or the Offerings are governed by the laws of the State of Connecticut, without regard to its conflict-of-laws rules, except where mandatory consumer-protection or data-protection law of your home jurisdiction applies.
15.2 Agreement to arbitrate. Any dispute or claim arising out of or relating to these Terms or the Offerings will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its applicable rules then in effect, including the Consumer Arbitration Rules where you are a consumer. The Federal Arbitration Act governs the interpretation and enforcement of this Section. The seat of arbitration is Connecticut, USA.
15.3 Hearing format and fees. Conferences and hearings will be held by video or telephone unless you, as a consumer, request an in-person hearing, in which case it will be held in the county of your residence or another mutually agreed location. Where you are a consumer, you will pay no more than the filing fee permitted by the AAA Consumer Rules, and we will pay the remaining AAA and arbitrator fees.
15.4 Class action waiver. All claims must be brought only on an individual basis. Class, collective, consolidated, and representative actions are not permitted. If this waiver is found unenforceable as to a particular claim, that claim must proceed in court, and the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Connecticut for that claim.
15.5 Small claims and opt-out. Either party may bring an individual claim in small claims court if it qualifies. You may opt out of this arbitration agreement by sending written notice to [email protected] or Aletto LLC, 66 Taylor Avenue, Bethel, CT 06801 within 30 days of your first purchase or acceptance of these Terms. Opting out does not affect any other part of these Terms.
15.6 Time to file. Any claim must be filed within one (1) year after the event giving rise to it, except where applicable law requires a longer period that cannot be shortened.
16. Term and Termination
These Terms apply while you use the Offerings and survive in the parts intended to survive (including Sections 8, 12, 13, 14, and 15). We may suspend or terminate your access for violation of these Terms, non-payment, or suspected unlawful or abusive activity. Termination does not relieve you of fees incurred before termination. For Services, termination is governed by your signed agreement.
17. Changes to These Terms
We may update these Terms from time to time. When we do, we will update the "Last Updated" date and, where appropriate, provide additional notice. Changes apply going forward. Your continued use of the Offerings after changes take effect means you accept the updated Terms.
18. General
18.1 Severability. If any provision is found unenforceable, the rest remains in effect and the unenforceable provision is limited to the minimum extent necessary.
18.2 Waiver. Our failure to enforce a provision is not a waiver of it.
18.3 Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
18.4 Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
18.5 Entire agreement. These Terms, together with our Privacy Policy and any signed agreement with us, are the entire agreement between you and Aletto regarding the Offerings and supersede prior understandings on the subject.
18.6 Notices. Notices to us must be sent to [email protected] or to Aletto LLC, 66 Taylor Avenue, Bethel, CT 06801. We may send notices to the email or address associated with your account or order.
19. Copyright Complaints
If you believe content available through our Offerings infringes your copyright, send a notice to [email protected] with a subject line of "Copyright Complaint," including a description of the work, the location of the allegedly infringing material, your contact information, and a good-faith statement. We will investigate and respond as appropriate.
20. Contact
Aletto LLC 66 Taylor Avenue, Bethel, CT 06801 Email: [email protected]
Aletto LLC 66 Taylor Avenue, Bethel, CT 06801 Email: [email protected]
Last Updated: June 3, 2026
This Privacy Policy explains how Aletto LLC ("Aletto," "we," "us," or "our") collects, uses, shares, and protects personal data when you visit our website, communicate with us, or purchase or use our products and services (the "Offerings"). It also describes your privacy rights and how to exercise them.
If you are in the European Economic Area (EEA), the United Kingdom, or a US state with a privacy law such as California or Connecticut, additional rights are described in Sections 9 and 10.
1. Who Is Responsible for Your Data
For personal data we collect about you directly (for example, as a website visitor, prospect, or client), Aletto LLC is the controller.
When we provide Services that involve processing personal data on behalf of a client (for example, contact data for a client's leads or customers), the client is the controller and we act as a processor. That processing is governed by our Data Processing Agreement (DPA) with the client, not by this Policy. If you are an individual whose data we process on behalf of a client, please contact that client to exercise your rights, and we will support them as required.
2. Personal Data We Collect
Depending on how you interact with us, we may collect:
Identity and contact data. Name, email address, phone number, company, role, and mailing address.
Account and transaction data. Login details, purchase history, the Offerings you use, and records of your communications with us.
Payment data. Billing details processed through our payment processors. We do not store full card numbers ourselves.
Communications and call data. Messages you send us, and recordings, transcripts, or notes of calls and meetings where you have been notified and, where required, have consented.
Marketing and engagement data. Your preferences, responses to campaigns, and how you interact with our emails and content.
Usage, device, and analytics data. IP address, device and browser information, pages viewed, referring source, and similar data collected through cookies and similar technologies, including session-analytics and heatmap tools.
Information you submit through forms and free resources. Data you provide when you download a resource, register for a webinar, request a proposal, or fill out a form.
3. How We Collect It
We collect personal data directly from you, automatically through cookies and similar technologies when you use our website, and from third parties such as advertising platforms, analytics providers, and lead-generation sources, where they are permitted to share it with us.
4. How We Use Your Data
We use personal data to: provide and deliver the Offerings; process payments and manage accounts; respond to inquiries and provide support; send marketing and promotional communications where permitted; personalize and improve our website, products, and services; measure and optimize our advertising and content; maintain security and prevent fraud; and comply with legal obligations and enforce our Terms.
5. Legal Bases for Processing (EEA and UK)
Where the GDPR or UK GDPR applies, we rely on the following legal bases:
Performance of a contract, to provide Offerings you have purchased and manage our relationship with you.
Legitimate interests, to operate, secure, analyze, and improve our business and to send business-to-business marketing, balanced against your rights.
Consent, for certain marketing communications, non-essential cookies, and call recording where required. You may withdraw consent at any time.
Legal obligation, to meet accounting, tax, and other legal requirements.
6. How We Share Your Data
We do not sell your personal data for money. We share personal data only as described here:
Service providers and subprocessors that help us operate, including payment processing, customer relationship and marketing platforms, analytics and attribution providers, communications and meeting tools, accounting and payroll providers, and automation and workflow tools. These providers may process data such as that handled by Stripe and PayPal (payments), Google (productivity and analytics), Meta (advertising), Microsoft Clarity (session analytics), GoHighLevel (CRM and marketing), Hyros (attribution), Windsor.ai (marketing data), n8n (automation), Notion (internal operations), and Fathom (meeting recording and notes). Each processes data only as needed to provide its service to us.
Advertising and analytics partners, through cookies and tracking technologies, as described in Section 8. Depending on your state, some of this activity may be considered "sharing" or a "sale" for targeted advertising, and you can opt out as described in Section 10.
Professional advisors, such as lawyers, accountants, and auditors, where needed.
In a business transfer, such as a merger, acquisition, or sale of assets.
For legal reasons, to comply with law, respond to lawful requests, or protect our rights, users, or the public.
7. International Transfers
We are based in the United States, and your data may be processed in the United States and other countries that may have different data-protection laws than your own. Where we transfer personal data from the EEA or UK, we use appropriate safeguards such as the European Commission's Standard Contractual Clauses and the UK Addendum, or another lawful transfer mechanism.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the website, remember preferences, measure performance, and support advertising. This includes analytics and session tools such as Microsoft Clarity and advertising technologies such as the Meta pixel, which help us understand site usage and measure and market our Offerings. Microsoft and Meta may use this data in accordance with their own privacy statements.
You can control cookies through your browser settings and, where offered, through our cookie banner. We honor recognized opt-out preference signals such as Global Privacy Control where required by law. See our Cookie Policy for details.
9. Your Rights (EEA and UK)
If you are in the EEA or UK, you have the right to: access your personal data; correct inaccurate data; erase data; restrict or object to processing, including direct marketing; data portability; and withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority. To exercise these rights, contact [email protected].
10. Your Rights (United States)
Depending on your state of residence, including California under the CCPA and CPRA and Connecticut under the Connecticut Data Privacy Act, and similar state laws, you may have the right to: know and access the personal data we hold about you; correct it; delete it; obtain a portable copy; and opt out of the "sale" or "sharing" of personal data and of targeted advertising and certain profiling.
We do not sell personal data for money. We do use advertising technologies (such as the Meta pixel) that may qualify as "sharing" or a "sale" for targeted advertising under some state laws. To opt out, adjust your cookie preferences, enable Global Privacy Control in your browser, or contact us at [email protected]. We will not discriminate against you for exercising your rights. You may use an authorized agent where the law permits, and we will verify requests before acting on them.
11. Data Retention
We keep personal data only as long as needed for the purposes described here, including to provide the Offerings, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it.
12. Security
We use reasonable administrative, technical, and organizational measures to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.
13. Marketing Communications
You can opt out of marketing emails at any time using the unsubscribe link in our messages or by contacting [email protected]. Where we send SMS or other messages, we do so only with the consent required by law, and you can opt out by following the instructions in the message. We may still send you non-promotional messages about your account or purchases.
14. Children
Our Offerings are intended for adults and are not directed to children. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us data, contact us and we will delete it.
15. Third-Party Sites
Our website may link to third-party sites and services we do not control. This Policy does not apply to them. Review their privacy policies before providing personal data.
16. Changes to This Policy
We may update this Policy from time to time. We will update the "Last Updated" date and, where appropriate, provide additional notice. Changes apply going forward.
17. Contact and How to Exercise Your Rights
To ask a question about this Policy or to exercise any privacy right, contact:
Aletto LLC 66 Taylor Avenue, Bethel, CT 06801 Email: [email protected]
We will respond within the timeframe required by applicable law.